Today, I came across an article that struck a chord with me so deeply that I just have to write about it-" Management by Objective ". By definition, it is a strategic management model that aims to improve an organisation's performance by defining the clear objectives to be agreed by both the management and the employees. Sounds commonsensical but it is something that is so underestimated in many companies today. In quite a few companies I have been to, which I shall not name, have unmeasurable 'goals' that made all employees run about carrying out their day-to-day work without knowing the exact purpose or where that would lead them to. "Because we have been doing this way" One of the common issues in companies that have long histories and loyal staff is that, they are set in deep routines for the work processes that carry them from one stage to the next and before they even realise, the job is done. Smooth operations are indeed highly valued in an...
Lin Yi Xiu, Singaporean. A multilingual marketer and effective communicator proficient in English, Mandarin, Japanese and Korean. Highly self-motivated, enjoy new challenges and problem-solving. More than 7 years of experience in PR, Marketing and Brand Management. Currently a Senior Solutions Consultant providing SaaS presales consultancy by bringing the value of data insights to brands across various industries for bigger business impact via consumer data.