Christmas is coming! These days I have been catching up on the display network through hands-on courses and a digital marketing leadership course called the 'Squared Online'. A course that covers 5 modules over a span of 5 months, it is certified by Google and helps traditional marketers to gain better insights on the digital aspects of marketing. In one of the modules that talks about programmatic marketing and display network, we had to come up with a few designs that we hope to propose for a display campaign serving a chosen brand. I thought of Coca Cola's latest version of Coke- Coke Zero Sugar. This product, despite being a slight twist from its regular Coke, actually embodies the brand's understanding of today's consumers- the healthier beings. Not yet an expert in digital ads but I would like to offer my perspectives on how ads can be made more efficient to achieve its main purpose of grabbing eyeballs. Using the STDC (See-Think-Do-Care) framework to unde...
Lin Yi Xiu, Singaporean. A multilingual marketer and effective communicator proficient in English, Mandarin, Japanese and Korean. Highly self-motivated, enjoy new challenges and problem-solving. More than 7 years of experience in PR, Marketing and Brand Management. Currently a Senior Solutions Consultant providing SaaS presales consultancy by bringing the value of data insights to brands across various industries for bigger business impact via consumer data.