This article is inspired by a LinkedIn Learning course titled "Everything as a Service (XaaS) is the Future of Business" and does not serve as a representation of any organisation. Being in a SaaS company for over a year and from my previous experience, I have come across many organisations wanting to explore different SaaS solutions in the name of Digital Transformation . Perhaps a few pointers can keep us on track for understanding what it means to set Digital Transformation in place. Key Questions to Ask What do you understand about Digital Transformation ? "Digital Transformation" takes more than just incorporating a few high tech tools or software solutions in the operational processes. Know the pain points you are trying to solve with it; e.g reducing operational headcount, increase agility for real-time insights etc Why does your organisation need Digital Transformation ? It is not to be seen as a trend but a real business need. Make sure to identify the a...
Lin Yi Xiu, Singaporean. A multilingual marketer and effective communicator proficient in English, Mandarin, Japanese and Korean. Highly self-motivated, enjoy new challenges and problem-solving. More than 7 years of experience in PR, Marketing and Brand Management. Currently a Senior Solutions Consultant providing SaaS presales consultancy by bringing the value of data insights to brands across various industries for bigger business impact via consumer data.